NikeFuel Station is a store located at Boxpark, a temporary shopping centre made from shipping containers in Shoreditch, in the London borough of Hackney. Visitors can see their reflection on motion-sensitive LED walls and can visualize which shoe styles are best suited to them using a digitized treadmill or read information about various products by interacting with touch screens. The store is a stockist of Nike and FuelBand which is a wristband that tracks your movements.

The store provides following services:

• Floor-to-ceiling motion sensing, interactive LED walls
• Nike+ FuelBand interactive experience created in conjunction with AKQA – an engaging motion sensitive installation where consumers see a life-size, digitized reflection on an LCD wall that reacts to movement to create a stunning piece of digital art that can be shared with friends via social networks. The faster you move, the more spectacular the results!
• Augmented reality tools to bring product technologies to life giving consumers access to interactive, animated product information
• 'Digital mannequins' – motion sensitive intelligent mirrors that reveal film footage of local runners wearing key products from the store
• Interactive touch screens – providing consumers with information about Nike+ products, forthcoming Nike+ Run Club sessions and the ability to purchase products from the entire Nike collection via Nikestore.com
• Weekly Nike+ Run Club – free running club open to all East London runners
• Physio and nutritionist services – free regular consultations with physios and nutritionists for Nike+ Run Club members
• Gait Analysis – in-store treadmill to allow consumers to ensure runners purchase the right shoe to match their running style